FMCG Detail

Faster decisions in the dynamic world of retail

The FMCG (Fast Moving Consumer Goods) market is one of the most demanding—rapid product turnover, seasonality, pricing pressure, and intense competition make accurate data and quick analysis critical for maintaining a market advantage.

Intelari supports retail sector companies in effectively managing sales, inventory, promotions, and margins by providing analytical solutions based on Microsoft Power BI, Microsoft Fabric, and SQL Server technologies.

Challenges in the FMCG industry that we address

Margin and profitability control

Identifying products and categories generating the highest profit

Inventory optimization

Minimizing stock shortages and excess inventory

Promotion effectiveness analysis

Evaluating the impact of promotional activities on sales and margins

Assortment management

Analyzing rotation, trends, and seasonality

Real-time sales performance monitoring

Quickly responding to changes in demand

Integration of data from multiple sources

ERP, POS, e-commerce, loyalty systems

What do you gain by working with Intelari?

Better visibility of sales data—in a single, cohesive reporting system

Clear KPI dashboards—for management, store managers, and sales teams

Automated reporting—no more manual merging of Excel files

Predictive analytics—forecasting demand and planning orders

Mobile access—reports and analyses always at your fingertips

Sample Reports and Analyses for FMCG

Daily and monthly sales report – broken down by categories, regions, channels, and sales hours

Profitability analysis – including promotions, discounts, and logistics costs

Promotional campaign effectiveness analysis – ROI and impact on long-term sales

Agent performance analysis – delays, early departures, and breaks during work

Inventory turnover report – metrics for lost sales, out-of-stock situations, and slow-moving inventory

Managerial dashboard – strategic KPIs in real-time

Examples of Projects for the FMCG Sector

Integration of sales data from POS and ERP systems into a single data warehouse

Development of an analytical model forecasting product demand during peak seasons

Automation of margin reports and promotion analysis in Power BI

Implementation of mobile dashboards for management teams

With Intelari, you react faster to market changes

In the FMCG industry, every hour of delay in analysis can cost you lost sales.

With our solutions, you have a complete, real-time view of the situation and can make decisions based on reliable data.